Consumer —
Fred Wilson posted yesterday about overcounting web audiences, highlighting a study on the topic put out by comScore.
The goals of comScore’s research, of course, is to make the case for panel data in accurately measuring audience. Fred’s conclusion is more general:
You cannot rely on your own analytics data. You need third party data as well. […]
There is a growing trend in consumer web applications in which one site will ask users for their usernames and passwords on other sites. Using these credentials, a site will log onto the other sites to carry out actions on behalf of, and hopefully with the informed consent of, the user.
‘On behalf of’ logins
LinkedIn and […]
The long tail of content presents an interesting set of problems both for publishers and advertisers. Content in the tail may be seen only a few times a day; if the publisher has a small amount on content in the tail (one blog, for example), that content is:
Not valuable enough to the publisher to justify […]